Theme Development Services
Custom theme engineering focused on UX, performance and conversion.
Custom Theme Builds
Bespoke Online Store 2.0 themes tailored to your brand, catalogue and customer journeys.
Theme Refactoring
Restructure legacy or bloated themes to improve maintainability and speed.
Performance Optimisation
Frontend optimisation to improve Core Web Vitals and page responsiveness.
UX & CRO Enhancements
Strategic design and flow improvements to increase conversion and average order value.
We build Shopify themes that are easier to manage, faster to load and more effective at converting traffic.
What is Shopify Theme Development?
Shopify theme development is the process of designing and building the frontend experience of your store. A high-quality theme directly impacts conversion, usability, SEO and long-term development efficiency.
Our approach combines UX strategy with clean engineering so your team can launch campaigns faster and customers can shop more easily.
Our Theme Development Approach
- UX and conversion audit
- Design direction and component planning
- Theme development and section architecture
- Performance optimisation and QA
- Launch support and iterative improvements
We design themes to be scalable and reusable, reducing friction for your content and marketing teams.
Benefits of Custom Shopify Theme Development
A purpose-built theme creates long-term value across marketing and operations:
Improved conversion and user experience
Faster page speed and stronger SEO foundations
Cleaner architecture for easier updates
Greater control over merchandising and content
Better scalability for campaigns and growth
Our Theme Delivery Process
A clear process that aligns design, development and ecommerce outcomes.
Audit & Discovery
We assess current theme performance, UX and technical constraints.
Design & Structure
We define reusable sections and page templates around your conversion goals.
Theme Development
We build and test the theme with clean code and maintainable architecture.
Launch & Iterate
We launch with QA and iterate using user behaviour and performance data.
Who This Service Is For
Our Shopify theme development is ideal for brands that:
Need a custom storefront experience
Have performance issues on current theme
Want better conversion-focused UX
Need a maintainable Online Store 2.0 setup
Want to reduce reliance on theme workarounds
Theme Support Across Suffolk & the UK
We provide ongoing Shopify theme development support for brands across Suffolk and the UK.
Theme Stack & Tooling
Modern Shopify theme tooling for scalable storefronts.
We select theme technologies and workflows to support long-term development and content operations.
Theme development
- Shopify Online Store 2.0
- Liquid templates and sections
- Reusable component architecture
- Responsive design implementation
Performance and quality
- Core Web Vitals optimisation
- Accessibility checks
- Cross-browser and device testing
- Analytics and conversion instrumentation
Related Case Studies
Frequently Asked Questions
Yes. We can optimise and refactor existing themes when that approach is commercially sensible.
Yes. We build and optimise Online Store 2.0 themes for performance and flexibility.
Yes. We prioritise maintainability and reusable section design so teams can manage content efficiently.
Build a Shopify Theme That Converts Better
If your current storefront is limiting growth, we can design and build a theme that performs better for your brand and customers.
