Since last year, the working of things has changed all over the globe because of the horrible pandemic. COVID-19 has affected every sector of society. Be it education, businesses, transportation, nothing is safe from this virus. As the virus has put constraints on the physical contact and social distancing is being maintained in public places, most of the things have shifted online.
E-commerce has seen a huge boom in 2020 due to the pandemic. According to the article on Forbes, in the US alone, E-commerce sales have increased up to a whopping 11% percent. So, for a successful online e-commerce venture, a good website design is the core of it. Without it, you will not be able to compete in the market. In this article, I will be explaining how and why a good website design is essential for your online business during COVID 19. Following are the good website design practices that must be kept in mind.
Landing Pages are Powerful
Landing pages are similar to the front of a store for a website. I have often seen an online business where they have boring and ordinary landing pages. A customer has a low attention span and it is always moving from website to website. If you cannot grasp the attention of your client in the first impression, it is unlikely that he will come back to your website. As it is said that the first impression is the last impression, you have to put everything when designing a landing page for your website. A bad landing page will result in low conversion rates; hence affecting your sales. It is a simple rule of thumb that if you want to know about the design of the website, analyze its landing page. Awful landing pages are the indications of weak and poor website designs which is something you have to avoid at all costs.
User Experience (UX) is the backbone of good design
To deal with the competition, you have to make sure that the users have an excellent experience on your website. Many online businesses spend thousands to redefined the user interface whereas the UX is mostly ignored. An aesthetic website with a bad user experience will annoy the customer and will result in losing a potential customer. Your website must have something that others do not have to offer. User experience is what makes a website functional. In the UX, the following areas must be your focus.
- Easy navigation.
- Fast website speed.
- Simple content
- Mobile optimized view.
- User relevant design.
Link your social media
In order to boost up your sales and build a strong presence on the internet, social media is a must-have. If you have a website and there is no social media platform for it, then you must consider adding it. Social media platforms are not only the source of traffic, but it also strengthens your online brand. The search engines become more familiar with your website and hence, it results in a stronger brand presence. Since the COVID 10 situation has resulted in lockdowns all over the world, the digital presence is everything. To make the most out of the social media platforms, we recommended to use the ads and redirect the audience to your website.
Search Engine Optimisation
Search engine optimization or SEO has always been the most important factor for every website but in 2021, it is more critical than ever. With the increasing number of businesses that have been shifting online due to the pandemic, the competition between different websites has also increased. The main struggle is for the spot on the first page of google. If your website has everything but lacks good SEO, it will bring no traffic. Make sure that you are targeting the correct audience and the content is specifically for them. If the products are for a small geographical area, always use the relevant keywords in your website. This will not only increase the traffic but also strengthen your website for specific keywords. Your website’s domain authority will increase which will surely benefit you in the long-term.
Engage your audience
As discussed earlier that the audience has short attention spans and the main target of this practice is to keep them engaged with your website. The longer the customer stays on the website, there are more chances for him to make a purchase or come back in the future. So, while designing a website, you have to keep the engagement of the audience in your mind. There are a lot of ways for keeping your website design engaging. Some of the tips are given below.
- Show the customers a variety of discounts on similar products.
- Make them signup an email list for a discount a small discount.
- Display user-specific content and minimize unrelated information.
Testimonials build trust
Trust is the factor that every brand is striving for and it is a powerful practice to keep space for the testimonial section in your website design. Going through this section keeps the audience hooked to your website and puts a strong impression on their minds. It can affect their decision-making ability in a positive way which can eventually increase the brand reputation.
Smooth payment leads to customer satisfaction
If you are selling something online, the payment option is a strong indicator of your website design. Payment is the final step of the purchase and messing something up on this stage ruins all the effort that you have put into the customer. The main goal is customer satisfaction and you must not be compromising on smooth payment options.
The times are tough for everyone and to survive this pandemic, we have to take the extra steps for everything. The impact of a good website design currently is something you must not ignore. If you have an old website design and you haven’t introduced the above practice to your website, 2021 is the best time to do it! See here how we can help you!